HOLIDAY INN TELFORD JOINS $1 BILLION RELAUNCH

Holiday Inn Telford has this week reopened, unveiling a new look and feel along with an improved guest experience.

The hotel’s upgrade is part of the $1 billion global relaunch of the Holiday Inn brand family (Holiday Inn and Holiday Inn Express hotels) to create a more contemporary environment, increase quality and drive consistency across over 3,200 hotels around the world.

Holiday Inn is maintaining its heritage of providing a comfortable, relaxed atmosphere by focusing on the elements that matter most to guests, including a relaxed service culture and improved bedding to help guests get a great night’s sleep.

The first sign that a hotel has completed changes both inside and out greets you before you’ve even entered the building: Holiday Inn’s iconic logo has had a makeover – its first major change since the brand launched more than 50 years ago.

The contemporary feel continues inside where Holiday Inn guests will be welcomed by a scent unique to Holiday Inn properties plus a signature music programme which changes from an upbeat to a relaxing tempo at different times of the day.

Wendy Ford, general manager of Holiday Inn Telford said: "I have been with this hotel since its official opening 20 years ago, and it's a great honour to be here now at the start of an exciting new era for the company.
 
“A refurbishment programme has already started at our hotel, refitting all of the bedrooms, with new fixtures and fittings, furniture, and bathrooms. These upgrades will be completed in phases over the next couple of years ensuring the standards are what our customers expect – first class, modern and comfortable.

"We are delighted with the transformation of our much-loved hotel here in Telford, and we know our guests will be just as impressed with the changes we've made."

This 150 bedroom hotel also offers 10 fully equipped meeting rooms, The Olive Tree Restaurant and Revive Leisure Club, offering all the amenities expected from Holiday Inn.

The global relaunch was announced in October 2007 and is on track to be completed by the end of 2010. As part of this process all Express by Holiday Inn hotels will become Holiday Inn Express hotels to create global consistency. In the interim, as the hotels implement the relaunch both the existing and new Holiday Inn brand family identities will be used. To find out more about the relaunch, visit www.ihg.com/corporate.

For more information or to make a reservation visit www.southwatereventgroup.com or call 01952 527000 

Photo Caption: Wendy Ford, general manager with her hotel management team

Left to right: Pat Wyer (Food Service Manager), Joanne Burton (Leisure Manager), David Coe (Food & Beverage Manager), Ben Griffiths (Deputy House Keeper), Wendy Ford (General Manager), Keli King (Reception Manager), Michael Simpson (Revenue Manager), Lis Frost (PA to General Manager), Karen Skinner (Financial Controller), Nigel Davis (Head Chef)